More importantly what we feature and pass along to our sales staff. It needs to be simple and understood.
I think our new word is TEMPLATE, which is a pattern to follow. Rather than going product by product, we offer a TEMPLATE (example to the right), which includes all the products we offer, like:
Ladies template where we show the crystal, open stock, Koman foundation, country club crystal, the permanent marker which goes permanently on the hat, belt, shoe, putter cover, or putter itself. Also with the stem tool, applied to the licensee hats and gloves. Show display with graphics personalized to their club and complete with inventory that takes no more counter space than the frame without inventory. We show the magna coins, the stamped slide coins, score coin with ladies tees, bag tag of all material. Note that the ladies are an untapped profit center and the ones that make 70% of the purchase choices. Men may pay for it and wear it but ladies buy it!
Men's template. Most of what is above but with new tri fork, Unistem, Male Variety of coins, and tools, etc. We need to bring all this together with the catalog and press releases, etc.
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